Imagine a place where the future of the automotive industry is tested and spectacular European premieres unfold. That place is AUREL Polygon, an innovation complex that served as the perfect stage for unveiling the new Škoda Elroq RS electric sports car. This event was more than just a car launch; it was a strategic showcase of the strength of the Czech automotive industry. The premiere was attended by over 200 journalists, bloggers, and influencers from 21 European countries and Turkey. The significance of the event was underscored by the presence of top Škoda executives, including Chairman of the Board Klaus Zellmer, Board Member for Technical Development Dr. Johannes Neft, Board Member for Sales and Marketing Martin Jahn, and Head of Škoda Motorsport Michal Hrabánek.
Spotlight on: Škoda Elroq RS
The highlight and main attraction of the spectacular week-long event was the Škoda Elroq RS. The RS (Rally Sport) badge has traditionally been reserved for the brand’s most powerful models. This technologically advanced electric vehicle is poised to redefine expectations in the compact electric SUV segment. The Elroq RS is engineered for sporty driving, featuring a dynamic design, lowered sports suspension, progressive steering, and all-wheel drive with impressive performance. Two electric motors delivering a combined output of 250 kW ensure top-tier performance in any situation.
Key specifications of the Škoda Elroq RS
Power output: 250 kW (approx. 340 hp)
Acceleration 0–100 km/h: 5.4 seconds
Range (WLTP): approx. 550 km
Charging from 10% to 80%: approximately 26 minutes
Boot capacity: 470 liters (up to 1,580 liters with seats folded)
This model embodies the minimalist and elegant design style known as “Modern Solid.” The new design language is a core element of the NEXT LEVEL – ŠKODA STRATEGY 2030. According to Martin Jahn, it represents the brand’s biggest transformation since joining the Volkswagen Group. Despite the shift, the vehicles continue to emphasise human-centered design, the Simply Clever philosophy, and a strong focus on family-friendly features.
“Made in Czechia” Synergy
The choice of AUREL Polygon as the venue for the world premiere was no coincidence. Global player Škoda Auto deliberately selected this top-tier domestic innovation complex, sending a clear signal about the strength and sophistication of the Czech automotive ecosystem. The location became part of the story itself, an embodiment of Czech technological advancement. The partnership between AUREL and Škoda Auto is a prime example of synergy and a shared commitment to supporting local innovation.
Spanning 120,000 m², the AUREL Polygon offers cutting-edge testing conditions. The facility is certified according to all automotive industry requirements, including the TISAX certification. It was developed by the strong Czech engineering company AUREL CZ s.r.o. The polygon features a variety of specialized tracks, including a high-speed oval, a dynamic handling pad, and a dedicated ADAS course for developing driver assistance systems and autonomous technologies. It was here that the Elroq RS could fully demonstrate its capabilities, such as the adaptive DCC chassis. Future-ready, the facility also boasts high-capacity EV charging stations, climate chambers, a water channel, and fully equipped workshops.
The collaboration between AUREL and Škoda Auto is long-standing. It was recently reaffirmed during a visit by the President of the Czech Republic, who was accompanied by Škoda vehicles and praised AUREL as a symbol of Czech technological progress. Here, the motto “local partnership with global impact” takes on its full meaning.
An Experience That Sells
AUREL Polygon offers more than just static vehicle displays. It allows cars to be showcased dynamically and in action. Journalists, bloggers, influencers, senior executives, and even the President of the Czech Republic have all had the chance to personally experience dynamic driving, acceleration, handling on slippery surfaces, as well as driving through steep inclines and water channels. This experiential approach generates significantly stronger media impact than traditional presentations.
Top-tier infrastructure is equally essential. AUREL provides a comprehensive, plug-and-play solution for any type of event, from vehicle preparation to press conferences. The venue is equipped with fully operational support facilities crucial for seamless execution. In addition to the 1,300 m² of fully equipped workshops, the site includes meeting rooms, office spaces, e-mobility infrastructure with high-capacity (150 kW) charging stations, and full-service catering capabilities.
AUREL has a proven track record in managing complex logistics, security, event programming, and high-level guest coordination, including large international groups of VIPs. The quality of the venue has been praised by attendees of previous events, such as the ARVAL Electromobility Day 2025.
Evolution in Automotive Development: AUREL as a Partner for Global Industry Leaders
In the past, testing primarily focused on the mechanical properties of vehicles. Today, however, modern cars like the Elroq RS are packed with complex electronics. Systems such as adaptive suspension, advanced driving assistants, or battery management require highly specialised and controlled environments. Conditions that traditional roads simply cannot provide. That’s why facilities like AUREL Polygon are absolutely essential for developing the safe and reliable mobility of the future. AUREL is a multifunctional centre that has already demonstrated its capabilities on an international scale.
AUREL is not just a supplier, it is a strategic partner for any company looking to test, develop, or showcase next-generation technologies. The company has deep roots in development, manufacturing, and innovation, particularly within the automotive sector. Its broad service portfolio includes passive safety, transmission development, 3D measurement, an experimental laboratory, virtual modelling, production automation, strain gauge testing, pedestrian protection testing, accident simulators, and surface treatments such as passivation, degreasing, and phosphating. As company founder Petr Šimák stated: “From a small engineering company, AUREL has grown into a respected brand that now works with the biggest names in the automotive industry, including Škoda Auto.” He added: “Our goal is to become a leader in testing services and actively shape the future of European automotive.”
Test Your Future
Don’t let your innovations wait. Contact us today and discover how we can help turn your vision into reality. We welcome collaborations with automotive manufacturers, technology companies, and research institutions seeking to test, develop, or showcase future technologies. We also work with event agencies and are happy to support them in planning future events. For more information about partnership opportunities, please get in touch with us.
AUREL CZ s.r.o. is part of the Colegium Holding s.r.o. group.
